Building on our brand strategy, we developed a visual system to express our identity and visually strengthen the UCSF story. Consistent use of the visual system helps define and enhance the UCSF brand experience. Consistency is critical to the success of the UCSF brand.
Brand Identity Resources and Training
Take a look here at our brief introductory video on the importance of our Brand, the various items available on this site, plus other available support to assist you with your communications, marketing, design and fundraising work.